OTR: Road Ready Print Ad

This full-page print ad visualizes dual-season performance in a single frame. Created for OTR Coolant Products, the layout blends summer and winter environments to show that their line of heavy-duty coolants performs in both heat and freezing conditions. The concept called for a dramatic left-to-right shift in climate, anchored by a central highway and a single hauling truck. Visual retouching included advanced compositing, snow effects, lighting control, and atmospheric blending to unify both seasons into one seamless road. The bold headline, clean product lineup, and contrasting sky gradients reinforce reliability, motion, and seasonal readiness. Designed for national trade magazines, this piece sits at the intersection of strong layout and storytelling through image transformation.