FleetPride Logo

This mark was built for momentum. Designed for FleetPride’s annual company kickoff, the logo captures the energy of the road while anchoring the event theme, “Ready for the Road Ahead.” The shield structure signals strength and unity, while the red highway angle and bold truck illustration point forward to a new year of growth. Custom typography and brand colors lock the logo into FleetPride’s visual system, making it work seamlessly across signage, print, merch, and digital applications. The design balances pride and purpose, giving employees a rallying badge they could wear, print, or post with equal impact.